But in many instances, such as video marketing, you’ll be working with non-actors to produce professional video content.
FILM PRODUCTION HOW TO
The advantage of actors is their experience they know how to take direction and are more comfortable on set. Tips for when you work with non-actors or on corporate videos. A small crew that covers the essentials could include a camera operator or videographer, director, producer, sound mixer, and gaffer to handle lighting. Make sure you build a crew that can cover every area on set. For a full-length film, videography can take anywhere from one to three months, while a short promotional video or explainer video might wrap in just a day or two.įilmmaking is a large undertaking no matter the scale of your video project, with many hands involved to bring it to life. Any B-roll, voice-overs, or other sound effects needed for the final film are also recorded during this stage.
Also called principal photography, the production phase is when you shoot your footage on location. Once you complete your pre-production outlines, it’s time to put your plan into action. “The schedule will shift as you go, but the hope is that you can work out all potential issues during pre-production so that during production, you can really just focus on performance and capturing the best image possible,” says Hara. Set aside time to outline a marketing strategy that will be executed alongside the film’s production to give it the promotion it needs.īefore you shoot, the team should be aligned on strategy and direction for the whole project. It’s not too early to start thinking about the video’s release either. This will guide your shooting schedule once you get to production and ensure that you don’t miss any critical shots. One essential item you should make during pre-production is a shot list. “Generally, you want to have a director and a cinematographer on board so they can scout together and talk about which locations would and wouldn’t work,” adds videographer Hiroshi Hara. Meanwhile, the production team must scout locations and talent, finalize budgets, and set the project timeline. With many films, the script is already completed, and the only work needed is to decide how to translate it for the screen. Writers, cinematographers, and the director work together to storyboard the film and work on scriptwriting. Often, this person will hire a company to handle video production services and contract their own production team. While the director is in charge of all things related to creative direction, the producer is in charge of the logistical elements of film production, such as securing funding and hiring crew members. Producers and the director are usually the first people to get a project off the ground.
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